Elevator Pitch


What’s going down in the ICA’s elevator? Watch Elevator Pitch to find out.




Elevator Pitch is a micro-concert video series that showcases global and local musicians performing in the ICA’s one-of-a-kind elevator. Premiering in the fall of 2021, Season 1 features artists with sounds ranging from reggae, to bolero, to hip-hop.

New episodes will be released monthly via ICA at VCU’s YouTube channel starting Thursday, September 30.




Premieres September 30

The Archives was founded by Thievery Corporation’s Eric Hilton and producer/keyboard ace Darryl “Trane” Burke. All members of the outfit have recorded and toured internationally with acts like Eek-A-Mouse, Black Uhuru, Culture, Don Carlos, and more. Burke explains. “We weave together the best of foundation roots, early dub and dancehall influences with arrangements to create a classic, yet fresh and conscious sound.”

The latest album Carry Me Home (released in late May 2020) is a tribute to the late great Gil-Scott Heron & Brian Jackson. The LP debuted at #9 on Billboard Reggae charts and #4 on the NACC World Charts. Featured artists include Mutabaruka, Raheem DeVaughn, Brian Jackson, and more. The first two singles and video “Home is Where The Hatred Is” and “Toast To The People” are featured in Rolling Stone, AP News and added to NPR’s Song Of The Week Spotify playlist.

The Archives features vocalist Puma Ptah, the charismatic singer from St. Thomas, U.S. Virgin Islands who records and tours with Thievery Corporation; Burke (Moja Nya, Eek-A-Mouse, Culture) on keyboards and drummer; Leslie “Black Seed” James Jr. (Culture, Mishka); Guitar virtuoso Henri Tanash from Cameroon (Meditations) and Kingston, Jamaica’s own on bass, Pierre Stone (Don Carlos, Black Uhuru) to round out the lineup.




Premieres October 21, 2021

Miramar aims to capture poetry through their music. The band features the “lush parallel harmonies of Rei Álvarez and Laura Ann Singh” (Roots World) “Their harmonizing is exquisite” (AllAboutJazz.com) and NPR described “[T]heir voices intertwine in a spare and elegant invocation of heritage.”

The group’s debut album was released by Brooklyn’s Barbés Records, in dedication to the unsung hero of the Puerto Rican bolero, Sylvia Rexach. In 2019, the famed Daptone Records released an all original 45 rpm entitled “Salida” which is considered Miramar’s take on the bolero-rock genre.

Miramar is based between Richmond, VA, and Brooklyn, NY, and often performs with the addition of a string quartet or small orchestra. Performance highlights include NPR’s Tiny Desk, NY’s globalFEST, Lincoln Center’s Out of Doors, Brooklyn’s BRIC’s JazzFest, NYC’s, Stanford University, Cleveland Museum of Art and The Kennedy Center’s Millennium Stage. In 2019, they were recipients of a Mid Atlantic Arts Foundation grant which facilitated their first international performances in France. In March 2020, they toured Russia for two weeks with the Forum for Cultural Engagement (FCE) where their schedule of performances with local string quartets was interspersed with educational and therapeutic outreach.




Premieres November 18, 2021

Sam Reed is a Virginia native and has been a Richmond music scene staple for many years now. Her soulful gospel, jazz, and rock influenced vocals have shared the stage with the city’s best musicians, as well as legendary artists like Bob Weir and world renowned tap dancer Savion Glover. Reed has a permanent vocal residence with No BS! Brass Band, but you can also find her singing songs from her self-written debut album This Is Love, produced by DJ Harrison at Jellowstone Studios.