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Due to the recent Omicron-driven surge in COVID-19 cases, the ICA will close at 5 PM on Fridays until further notice.

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Mindful Sponsorship and the State of Branded Audio

Wednesday, Apr 14

6:00 PM–7:00 PM

Join NPR Creative’s Sponsorship Audio Producer Shannon Boerner to chat about the current state of branded audio in this free, virtual VCU Brand Center and VPM + ICA Community Media Center event. Over the last few years (and during the podcast boom), we’ve seen networks roll out a variety of custom audio products, from host read mid-rolls to fully produced custom podcasts and everything in between. Learn about how NPR approaches their custom audio for sponsors, keeping a public media storytelling approach and the NPR audience top of mind. Please bring any and all questions!