Mindful Sponsorship and the State of Branded Audio

Join NPR Creative’s Sponsorship Audio Producer Shannon Boerner to chat about the current state of branded audio in this free, virtual VCU Brand Center and VPM + ICA Community Media Center event. Over the last few years (and during the podcast boom), we’ve seen networks roll out a variety of custom audio products, from host read mid-rolls to fully produced custom podcasts and everything in between. Learn about how NPR approaches their custom audio for sponsors, keeping a public media storytelling approach and the NPR audience top of mind. Please bring any and all questions!